Any internet marketing company worth its salt needs to retain a clear focus on the expression of a core idea: your brand. Connecting and engaging with people in the “real” world is what truly drives your brand and subsequently conversions; from B2B, B2C, professional services, retail etc; it’s about showing your audience that you care about outcomes. And in everything we do – from blogging to building links – it’s always through content you’re proud to associate with your brand. That’s a promise.
The underlying principle of internet marketing success in the modern era is through compelling content which Google simply craves. This strategy is now commonly dubbed ‘content marketing’ – also known as inbound marketing – which is a hugely effective strategy in bringing visitors to your site through engaging content rather than dragging them in kicking and screaming with a hard sell.